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It’s why conversion rates hover around the 2% mark with a cart abandonment rate of nearly 70%. With websites or mobile apps, even if there’s a landing page created specifically for conversion, there are plenty of steps in the process where potential customers can drop off. Each of Facebook’s platforms caters to different demographics, age groups and geographical locations, meaning brands can use the same tools for customer acquisition – Click-to-Messenger (CTM) adverts.

With both channels under the Facebook umbrella, the advertising infrastructure is every marketer’s best friend. How to Utilize Facebook Messenger and Instagram Messaging as Customer Acquisition Tools For this article, I’m featuring Facebook’s suite of messaging channels – Messenger, Instagram Messages and WhatsApp – specifically looking at the benefits of each and how they can super-charger your brand’s customer acquisition strategy. It’s quite a lot to cover, so I’ve split the channels into two separate blogs. They are designed for user-friendly flows, which lend themselves to higher conversion rates.įacebook, Google and Apple all have apps that can be a marketing team’s most-effective tool for customer acquisition, offering different solutions depending on audience and entry point.

Historically, mobile shopping has seen poor conversion rates due to checkout not being optimized for a small screen – too many fields to fill in every single time – but private messaging channels remove a lot of these frustrations. alone, m-commerce is predicted to account for 45% of all e-commerce by 2024.

It’s expected that mobile will become the preferred channel for online shopping in the next 5 years. The growth of m-commerce (mobile commerce) is perhaps the biggest factor in this shift in digital marketing techniques. Rather than being purely reactive to customer queries, it’s now possible to use private messaging channels for proactive CX, particularly when it comes to customer acquisition. As demand for better digital experiences grows, it provides the chance to add more feathers to a brand’s bow when it comes to customer engagement. Customer engagement now happens beyond the contact center. 2020’s Digital Reckoning means customer expectations have changed for online interactions with their favorite brands.

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